Mahindra has already made it’s mark in India’s electric vehicle space, and the new electric version, the Mahindra XUV 3XO EV, is a testament to where Mahindra is heading. Based on the newly launched XUV 3XO compact SUV, the electric version, promises to take EV performance and design, and combine that with the ruggededness that Mahindra usually displays. With EVs here to stay in India and around the world, the Mahindra XUV 3XO EV will become a serious player in the urban electric SUV market, potentially set to take on a fully electric offerings from global OEM’s, as a home-grown model.
Design and Aesthetics
The Mahindra XUV 3XO EV retains most all of the bold styling seen in its ICE (Internal Combustion Engine) siblings, the XUV 3XO, and exhibits a futuristic design (with closed-off front grilles), sharp LED lighting signatures, as well as optimizing the use of blue aesthetics as an identifier as an electric model. Maintaining an aggressive stance (along with a sprinkle of attitude from the higher ground clearance), and sculpted body, the XUV 3XO EV undoubtedly appeals to younger consumers, as well as families with commitments to contribute to saving the planet’s climate.
Performance and Powertrain
While Mahindra has not yet formally revealed the XUV 3XO EV’s complete technical specifications, it will most likely be endowed with a powerful electric motor and battery, much in the same vein as the Mahindra XUV400. Industry sources point to a real world range exceeding 400 km in range on a single charge, this gives the EV credentials for city motives as well as intercity use. Expectedly, the XUV 3XO EV will also have fast charging capabilities, presumably offering around 80% charge in less than an hour with a DC fast charge.
Interior and Technology
Inside, expect the XUV 3XO EV’s interior to be the same modern looks and front end arrangement as that of its petrol version, while incorporating parts which identify this model directly with an EV. This will likely include their contemporary digital instrument cluster with some significant modifications (e.g., levels for regenerative braking, eco driving assist, etc.) driven by the particulars of the EV model. Expect the large infotainment screen (mega screen!) to be part of the display, integrated navigation, and the usual list of facilities like Apple CarPlay and Android Auto. Expect a tech centered, very spacious, and ergonomic cabin interior regardless of EV advancements. Expect the XUV 3XO EV to attract the millennial esque user, particularly tech-driven users.
Safety and Driving Experience
Mahindra is likely to equip the XUV 3XO EV with a strong array of safety features, including multiple airbags, ABS with EBD, electronic stability control, hill hold assist, and advanced driver assistance systems (ADAS). These features can give drivers the confidence they need to drive safely and might appeal to families who are looking for safety without wanting to compromise on innovation.
Market Positioning and Competition
The Mahindra XUV 3XO EV is likely to be priced aggressively at sub 20 lakh INR levels targeting urban professionals and early adopters of EVs. It will compete with the market elasticity of the Tata Nexon EV, MG ZS EV and the Hyundai Kona Electric. With its indigenous design and Mahindra legacy brand value, it is likely to gain a reasonable foothold in the compact electric SUV marketplace.
Sustainability and Future Vision
While the XUV 3XO EV is only a new model and a no pushing forward of thought now, it can be seen as Mahindra’s complete commitment to sustainability and green mobility. India is pushing for a mass adoption of EVs as well as important infrastructure changes, and vehicles like the XUV 3XO EV will serve in rewriting the face of transportation for everyone.